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The Washington Post has an incredibly important role to play in this democracy. There’s no doubt in my mind about that.” But Bezos didn’t want to purchase it simply to slow the institution’s death if it was fated to fail. He wasn’t planning on providing operational hospice care for the Washington Post. Instead, he realized, he had to believe there was a pathway to recovery. “I wanted [to be able] to look in the mirror and be sure I was optimistic that it could work. If it were hopeless that would not be something I would get involved in. I looked at that and I was super optimistic. It needed to translate to a global and national publication.” Bezos drew his optimism from one simple fact. The internet destroyed most advantages newspapers had built. But it did offer “one gift: free global distribution.” With Bezos's help, The Post developed a new strategy to “take advantage of that gift.” They implemented a new business model. The old model relied on generating a high revenue per reader.

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In the course of the discussion, Bezos articulated the thought process that motivated his purchasing decision, a decision he broke into a two-part framework. Donald Graham, son of the Washington Post’s legendary publisher Katharine Graham, was the first to suggest Bezos buy the Post. Bezos, he thought, had the requisites of a promising buyer. Bezos countered that idea; https://garfinkelmaurissa1984.wordpress.com he had no interest in such an investment. By Bezos’s own accord, he wasn’t looking to purchase or invest in the newspaper business at all. He had no knowledge of newspapers. Graham reminded him it wasn’t newspaper expertise they were after, but mastery of the internet. Bezos said he would think about it. “I had to do some soul-searching….Is this something I want to get involved in?” he said . If he did decide to do it, he knew he would have to put "some heart into it and some work into it." The financials of the business weren’t promising. https://tyressecoullard1986.wordpress.com Bezos admitted the business was “upside-down.” As a high fixed-cost business, they were bleeding money.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/stephaniedenning/2018/09/19/why-jeff-bezos-bought-the-washington-post/